Pure+Applied is a +disciplinary design studio whose mission is to create spaces—physical and virtual—that invite people to linger and learn. The studio’s areas of expertise include graphic design, branding and identity, master planning and strategy, exhibition design, and content development.

Pure+Applied has made its primary work “projects for the public good,” or projects that enrich communities and provide lasting civic benefits. In part because Urshula Barbour and Paul Carlos were beneficiaries of the free education offered by The Cooper Union, they are particularly committed to amplifying the contributions of historic institutions that continue to present remarkable services.

We have worked closely with museums (Museum of the City of New York, Museum of Modern Art, Solomon R. Guggenheim Museum); institutions and government agencies (New York Public Library, New York City Department of Transportation, National Association of City Transportation Officials); book publishers (Abrams, Rizzoli, Taschen); architects (Lewis Tsurumaki Lewis, TWBTA); engineering firms (Arup, BuroHappold, Parsons Brinckerhoff); and artists (Gabriel Orozco, Doris Salcedo, Penelope Umbrico).

Contact Us
Pure+Applied
info@pureandapplied.com
212.929.9449

Services

Pure+Applied offers a range of creative services to clients such as museums, libraries, universities, government agencies, publishers, authors, architects, artists, engineers, industrial designers, and urban planners.

We approach each project as a fresh and specific challenge. Unlike purely formal design solutions, our solutions translate to different media and add layers of complexity, subtlety, and nuance. One of our most important aims is to provide sound guidance. We consider the cost, usage, and life expectancy of a particular project in order to responsibly recommend programming, technology, and materials.

We look forward to discovering how we can help you to shape, design, and realize projects in areas such as:

Planning
– Master planning and strategy
– Experience mapping
– Curation, interpretation, and content development
– Institutional campaigns and development materials

Design
– Branding and identity design
– Wayfinding and signage
– Permanent visitor centers and core exhibitions
– Special exhibitions, installations, and digital experiences
– Books, catalogs, and other print materials

People

Our Pure+Applied team draws from expertise in and love of architecture, graphic design, typography, theater, multimedia, user interaction, and interpretation.

info@pureandapplied.com
212.929.9449