Designing Home: Jews and Midcentury Modernism

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Pure+Applied designed and art-directed the photography of the objects in Designing Home: Jews and Midcentury Modernism. This catalogue accompanied an exhibition of the same name that was the first to explore the contributions of Jewish designers, architects, patrons, and merchants in the creation of a distinctly modern American design language and landscape. Pure+Applied contributed significant research to the Designing Home exhibition and book, and designed and produced the book in less than four months.

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  • Books
  • Design
  • Exhibition Catalogue
  • Museums
  • Z Contemporary Jewish Museum
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Other Projects

Shall Not Be Denied Exhibition. In the “intro” area, visitors see a four-minute video montage of contemporary women stating the Nineteenth Amendment with photos of the suffragists who fought for it. (Video by Upswell.) The exhibition identity’s bold directional typographically leads visitors to the “street” area.
Shall Not Be Denied: Women Fight for the Vote
Eye on Europe: Prints, Books and Multiples
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