Gilded New York

Museum of the City of New York

Pure+Applied worked with William T. Georgis Architects on Gilded New York, the inaugural exhibition in the museum’s new Tiffany & Co. Foundation Gallery. The exhibition explored the history of the City’s visual culture, presenting a lavish display of some 100 works—including costumes, jewelry, portraits, and decorative objects—created between the mid-1870s and the early 20th century. Pure+Applied created the exhibition identity, graphics, and labels, and commissioned the three-dimensional gilt letters for the exhibition title. We printed the labels on pearlescent paper, giving them a bespoke quality in keeping with the Georgis Architects’ exhibition design.

Curator: Donald Albrecht

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