Pure+Applied designed this volume of photographer Samuel Gottscho’s work to accompany the Museum of the City of New York exhibition. Through Gottscho’s lens, New York became the quintessential modern metropolis. His photographs reveal the mid-20th-century City through its changing architectural landscape. Gottscho presented a dreamlike Gotham of skyscrapers and Art Deco elegance with the bold interplay of sun and shadow. The book features 175 of Gottscho's extraordinary images of the city, from the Battery to Harlem. As in our exhibition design, the typography harkened back to newspaper headlines of the 1920s and ’30s.